Case Study Writing in Detail
Case study papers cut across numerous academic disciplines. Admittedly, a student in any field can write a case study, meaning that these types of papers are fundamental in the learning process. Case studies involve discussing a particular real-life event and connecting it with theoretical concepts. To write a case study, the student first reads and understands the issues of concern. Next, the student addresses these issues in an academic context to come up with recommendations. Case studies are common in health sciences and business. In nursing, for example, case studies form a basic learning step where students discuss a clinical case and offer recommendations on the best care plans. In business, case studies may come in the form of business trends.
How to Write Case Studies
To best describe the process, I will use a real case study assignment and discuss the reasons behind the decline in global Coca-Cola Company’s sales from 2015 to 2020.
General Information about the Assignment
Professors issue this kind of assignment to allow students to conduct research, critically think about the issue at hand, and ultimately design solutions that will help eliminate the problem. Therefore, students must understand the question as well as the case study. If the question is to identify the issues leading to a specific problem, the student should interrogate the case against best practice standards and identify the research gap. However, this depends on the field of the case study. Like in other assignments, the student must take note of the paper length, page margins, formatting, number of sources, and the general layout of the work.
Writing a Case Study in Business: The Coca-Cola Company
The Coca-Cola Company is perhaps the most researched business organization in the academic world. This company has a global reach, and its products are popular across all population segments. Due to this fame, the company attracts the attention of scholars and business commentators. The company has been in existence for more than a century, making it one of the oldest global corporations in the world. Throughout history, the company has reinvented itself to keep pace with the ever-changing social, economic, and political environment. A brainchild of a pharmacist, the company has enjoyed exemplary leadership from renowned corporate leaders who have helped its global expansion, and product diversification. Any change in sales, therefore, attracts the attention of interested people who desire to understand the forces behind the change.
When The Coca-Cola Company recorded a steady decline in global sales from 2015 to 2020, different people took concern in trying to understand the forces behind this drift. Writing a case study paper on The Coca-Cola Company, therefore, begins with studying the market trends over the specified period. The information is available on many platforms, although stock exchange websites provide the best trends for analysis. The student must consult different websites to see if there is any remarkable change in reporting. In most cases, the student will find that the sources give a similar picture of the sale changes. After acknowledging the presence of the change, the student will discuss the possible causes of this change with emphasis on political, economic, and social forces.
Here, the student relies both on their knowledge about the company, and the documented evidence from a variety of sources. This means that writing a case study for a company that one is aware of offers the best chance to write a good paper. Students can find a wealth of information from scholarly databases, usually on the Internet. The Coca-Cola Company produces goods that have been associated with lifestyle diseases in both children and adults. It follows, therefore, that social factors are the major contributors to the trend in sales. The student can perform a background study of obesity and its relationship with the decline in these sales. It is also important to connect the social factors with the economic and political factors. This way, the student grasps an all-around picture of the problem, a factor that helps them make appropriate recommendations.
The recommendation section tests the student’s critical thinking ability. The recommendations should be specific, realistic, and achievable. The student should indicate the problem each solution addresses, and the people responsible for implementing the suggestion. The suggestion must balance the consumer needs and the interests of the company. For example, recommending halting the production of a specific commodity is not a plausible suggestion. Instead, the student must explain how adjusting the formula will help solve a specific problem.
Case studies engage students both in research and critical thinking. Regardless of the field, the student must understand the case study and respond to the questions appropriately. In business, The Coca-Cola Company captures the attention of students and scholars willing to understand the market dynamics of this global company. From 2015 to 2020, the company recorded relatively lower sales in the market. Writing a case study paper about the causes of this change begins with researching the company and the progress it had made before this period. To identify the problem, the student researches the social, political, and economic factors most likely attributed to this change. The student then shapes recommendations based on these factors. The recommendations must meet the needs of the consumers as well as the company. Most importantly, the recommendations must be realistic, cost-effective, and achievable.
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